Background

Echoing Soundz conceptualized and implemented a direct plan of action to host an exclusive Launch Event announcing 1st Femme Fragrance’s new global ambassador, La’Myia Good, and their “Our Year All Year” women’s empowerment campaign. The red carpet event took place during GRAMMY’s week on Feb. 11th and featured fragrance samplings, open bar, a delectable dessert selection, and music by DJ Looney, inside the swanky London Hotel in West Hollywood.

Requirements

  • Create social media and industry awareness and anticipation of the 1st Femme Fragrance Launch & La’Myia Good’s new role Global Brand Ambassador
  • Secure media (news outlets, photographers, videographers) to cover the event
  • Generate list of strategic guests to invite to attend including industry tastemakers, celebrity talent, Hollywood socialites and more
  • Provide On-Site red carpet, event management and publicity support

ES Solution

Echoing Soundz conceptualized and implemented a direct plan of action to host an exclusive Launch Event announcing 1st Femme Fragrance’s new global ambassador, La’Myia Good, and their “Our Year All Year” women’s empowerment campaign. The red carpet event took place during GRAMMY’s week on Feb. 11th and featured fragrance samplings, open bar, a delectable dessert selection, and music by DJ Looney, inside the swanky London Hotel in West Hollywood.

Results

ES conducted initial meet and greet at London Hotel ES created media target list ES created Run of Show ES created Plan of Action for event ES created Celebrity target list ES created consulted on production of event ES recreated Event Invite ES created 30-sec loop ad for venue monitors ES created schedule for one-on-one on-site interviews ES created and submitted guest list ES secured event Security ES secured Event DJ ES promoted event to Hollywood tastemakers ES secured media for event red carpet coverage ES secured celebrities for product positioning shots ES created budget for publicity needs ES created staff outline and positions list for event ES provided on-site social media activity ES provided on-site Celebrity wrangling ES provided guest list management ES created media alert for event ES created post press release for event ES submitted event to Hollywood News Calendar ES nationally serviced press release to lifestyle and top tier national press ES secured national online press ES conducted event wrap-up via social media ES conducted event media tracking ES submitted secured media from national release