Background
Echoing Soundz conceptualized and implemented a direct plan of action to host an exclusive Launch Event announcing 1st Femme Fragrance’s new global ambassador, La’Myia Good, and their “Our Year All Year” women’s empowerment campaign. The red carpet event took place during GRAMMY’s week on Feb. 11th and featured fragrance samplings, open bar, a delectable dessert selection, and music by DJ Looney, inside the swanky London Hotel in West Hollywood.
Requirements
- Create social media and industry awareness and anticipation of the 1st Femme Fragrance Launch & La’Myia Good’s new role Global Brand Ambassador
- Secure media (news outlets, photographers, videographers) to cover the event
- Generate list of strategic guests to invite to attend including industry tastemakers, celebrity talent, Hollywood socialites and more
- Provide On-Site red carpet, event management and publicity support
ES Solution
Echoing Soundz conceptualized and implemented a direct plan of action to host an exclusive Launch Event announcing 1st Femme Fragrance’s new global ambassador, La’Myia Good, and their “Our Year All Year” women’s empowerment campaign. The red carpet event took place during GRAMMY’s week on Feb. 11th and featured fragrance samplings, open bar, a delectable dessert selection, and music by DJ Looney, inside the swanky London Hotel in West Hollywood.