Echoing Soundz conceptualized and implemented a direct plan of action to host an exclusive event for the music industry elite during Grammy weekend 2011, featuring a live performance by 4-time Grammy nominated artist CeeLo Green, at the famous LIVE! On Sunset (formerly Tower Records) on Sunset Boulevard in West Hollywood.
- Create social media awareness and anticipation of CeeLo’s secret show
- Secure media (news outlets, photographers, videographers) to cover the event
- Generate list of strategic guests to invite to attend including industry executives, tastemakers, fellow artists, celebrity talent, Hollywood socialites and more.
- Provide On-Site red carpet and event management as well as publicity support
Grammy weekend is one of the entertainment and music industry’s most anticipated times of the year. From star-studded red carpet events and showcases to luxury gifting suites and private events, Echoing Soundz knew this secret show had draw the attention from the right audience for it to be a success. Our team developed a detailed plan for an extravagant event “CeeLo Green” style, complete with green lights, green carpet, lace wrapped live mannequins, fireworks, photo booth stations and on site-pamper lounge, for an eloquent event with a dash of mystique for the privileged. We were confident that our invaluable relationships with local, regional and national press would secure a successful amount of event coverage for our client and man of the hour, CeeLo.