Mission
Echoing Soundz conceptualized and implemented a direct plan of action
to host an exclusive event for the music industry elite during Grammy
weekend 2011, featuring a live performance by 4-time Grammy
nominated artist CeeLo Green, at the famous LIVE! On Sunset (formerly
Tower Records) on Sunset Boulevard in West Hollywood.
Requirements
- Create social media awareness and anticipation of CeeLo’s secret show
- Secure media (news outlets, photographers, videographers) to cover the event
- Generate list of strategic guests to invite to attend including industry executives, tastemakers, fellow artists, celebrity talent, Hollywood socialites and more.
- Provide On-Site red carpet and event management as well as publicity support
ES Solution
Grammy weekend is one of the entertainment and music industry’s most
anticipated times of the year. From star-studded red carpet events and
showcases to luxury gifting suites and private events, Echoing Soundz
knew this secret show had draw the attention from the right audience for
it to be a success. Our team developed a detailed plan for an extravagant
event “CeeLo Green” style, complete with green lights, green carpet, lace
wrapped live mannequins, fireworks, photo booth stations and on sitepamper
lounge, for an eloquent event with a dash of mystique for the
privileged. We were confident that our invaluable relationships with
local, regional and national press would secure a successful amount of
event coverage for our client and man of the hour, CeeLo.