Mission

Echoing Soundz launched Pink Dolphin Clothing first Lifestyle and Public Relations Campaign for the sole purpose of expanding the brand beyond the website to a recognizable and desired national/internal respected brand.

Background

Pink Dolphin is a unique and ingenious clothing line embodying exclusivity.

The founders’ vision wanted to create a clothing line where every piece was limited to keep from saturation on the streets. In doing so, every season since launch has been stocked with a limited quantity of articles that were only pressed one time. As the brand continues to build upon itself, we want to thank our supporters for believing in the brand and supporting our message. Prior to Echoing Soundz public relations campaign, the brand had never done formal publicity nor had they participated in a corporate mainstream collaboration. What they did have was association with Sean Kingston, DeShawn Jackson, Reggie Bush and Chris Brown however editorial brand recognition had not been accomplished. The brand had never participated at the Magic Convention.

Requirements

  • Secure Brand Alignment with Corporate Lifestyle entities
  • Develop and secure a New York Media Tour
  • Create Media Blitz for Magic Show Convention February 2012
  • Secure media National news and sightings via broadcast network, viral and print
  • Create Media Ambassador and Ambassadress
  • Secure celebrities/personalities brand attachment
  • Develop Recognition Program via social networking through Twitter platform

ES Solution

Our public relations campaign developed the strategy for Pink Dolphin to penetrate the market beyond where they had been before by gaining what they described as their dreams. Recognizing the assimilation of what we predicted to be a cult following, we identified lifestyle non-traditional press via lifestyle marketing and public relations serving as the most successful format. Our immediate goals were to secure parallel corporate alignment, broadcast television press and an aggressive boost of celebrity affiliation for the sole purpose of obtaining faster more impactful press. The solution involved revving up social network numbers, conversations and imagery daily in real time for 120 days seamlessly. We pushed the envelope and hand-picked the market in the most ideal circles and media for their specific target. Our resources, our database, experience and our calculated vision created the sum of success.

Results

We secured brand alignment with corporate brands Hyundai and YRB magazine for the “How You Rock It” tour Created, secured and facilitated New York City Pink Dolphin Media Tour Echoing Soundz successfully established twitter campaigns with proven driven traffic to the Pink Dolphin Blog/Website and store. Established Ambassador and Ambassadress program with media outlets instead of tastemakers within the industry. Created daily run-of-show for MAGIC Show Convention complete with: