Mission

Echoing Soundz developed and executed a plan of action to obtain more visibility for rap artist Tiffany Foxx and assist in promoting the release of her new single “Twisted” featuring Lil’ Kim.

Background

Tiffany Foxx is amply supplying what the rap game has been missing – a strong, independent female voice with a dash of Midwest sexy over hit beats for a show stopping performance. With effortless poise, elegance and class, Tiffany Foxx’s unstoppable talent has taken the music world by storm. She caught the attention of rap icon (and her idol) Lil’ Kim who loved her work so much, she asked to jump on a track, thus the hit record “Jay Z” was born. The collaboration catapulted Tiffany into the national spotlight and her subsequent signing to Lil Kim’s IRS Records, sealed her rise to fame. She teamed up with producers Big Fraze and Beethoven to put out her debut solo mixtape “Yellow Tape” on Halloween of 2012 and with features from Lil Kim, Shawty Lo and Lola Monroe, the project garnered over 10,000 downloads. Riding a wave of overwhelming success and an official cosign from none other than Miley Cyrus, the Midwest bombshell recently dropped her highly-anticipated new mixtape GOALDIGGERS on Memorial Day, with a star-studded party at one of Atlanta’s hottest clubs “Mansion Elan." and unveiled a stunning new video for “Jay Z” featuring Lil Kim, causing an online flurry of approval.

Requirements

  • Secure press coverage for Tiffany to generate interest in her new single
  • Create public media opportunities for photos and notoriety
  • Write press releases about Tiffany’s success, happenings and new single to service out to media outlets for coverage
  • Generate social media awareness and anticipation of the release of Tiffany’s new song

ES Solution

We put together a comprehensive Plan of Action including shooting a Lifestyle Video showing Tiffany Foxx shopping and greeting a huge crowd of fans at the Galleria mall in Houston and dropping $15,000 in singles at a prominent Houston strip club during NBA All-Star Weekend. We knew our influence with national media outlets would generate notable interest in Tiffany and her new single “Twisted,” and thus secure press coverage for her Lifestyle Video and new song.

Results

Negotiated with Myspace company to permanently delete two Tiffany Foxx profiles On-Site support at NBA All-Star Weekend event with film crew shooting behind-the-scenes footage Nationally serviced Lifestyle Video from NBA All-Star weekend Secured media placement on All-Star VLOG Secured placement on Hot 97 interview recap and MTV RapFix video recap Wrote press release for Lifestyle Video servicing Assisted with MTV Jams regarding Tiffany Foxx with show producers Nationally serviced “Twisted” video and mp3/single Wrote media alert about Tiffany Foxx on MTV Jams and the release of “Twisted” Secured BlackMen Magazine placement, Yahoo! Music interview, The Source Magazine interview and a complete media run in LA including VIBE, Billboard, Bossip, SkeeTV and Sirius Satellite Radio