Renowned L.A. Rap Duo OSBS (On Sum Bullsh%t) Get Trippy in Newest Visual “RUNWAY”

Hailing from South Central L.A. and building from the legacy of their label, Uneek Music, rap duo OSBS (On Sum Bullsh%t) is merging the unmistakable vibe of their home soil with a cutting-edge sound that draws heavily from Atlanta’s trap music stronghold. In the new video for “Runway,” a fan favorite from latest album Parental Advisory, trippy backgrounds and animal masks set a bizarre scene for this melodic single, with lyrics detailing a lifestyle of non-stop moves, seven days a week:

I met that b***h on a Monday/ Walked that one right down the runway/ I am not scared of the gunplay/ I give a f**k what your son say

Despite their youth and the challenges they’ve faced, OSBS has already delivered two full-length projects that have amazing features and a fiercely smooth sound, 2018’s No Cap and the just-released Parental Advisory. Record label mates of the late legend Nipsey Hussle, OSBS (made up of D5 and Smokeone) has just the right mix of youthful originality and hard-earned wisdom—a combination that has destined them for success. In “Runway,” they speak on the value they place on authenticity (N***as don’t live what they preach), and as D5 explains, “People will portray something they not. In life, it’s important to know the difference.”

In a matter of months from the start of their young career, the duo racked up high-profile collaborations with Gunna, Lil Baby and more. Their track with 2 Chainz off first album No Cap quickly spawned millions of streams and their nation-wide tour with Wiz Khalifa had them rocking huge crowds right out the gate. Now on their sophomore album, the guidance of these huge artists has solidified into a new level of swag for OSBS…and a sound that the press is calling “addictive.”

The video, directed by L.A.’s Swagggyr (Black Sky Studios) is an abstract dream-like experience, with beautiful women wearing costumes, stacks of money, and neon signs illuminating the debauchery. The original plan when Smoke and D5 connected with Swagggyr was to shoot footage for a different track, but when they saw the abstract location they wanted to capture the spirit of a longer experience from their album. As Smokeone explained, “We were actually supposed to shoot the video for the ‘Marathon Intro’ but when we got to the spot we saw all the art…we decided we needed to shoot ‘Runway’ instead.”
OSBS is proving their versatility with this follow-up video to the designer-heavy look of “Fall Back” with Lil Baby, released to critical acclaim earlier this month. Follow them on Instagram here to keep up with the next moves.