The social media maven officially takes over tech market with new partnership

AUSTIN, TEXAS (March 14, 2016) – Amber Rose continues to thrive as a successful entrepreneur and well-respected businesswoman with the official launch of her innovative new 3D character created by Zoobe, a leading character voice-messaging app. The pop culture icon celebrated her takeover of the tech market with a star-studded Unveiling event at SXSW in Austin, Texas. Special guests in attendance included Spectacular Smith (Pretty Ricky), actress Tashiana Washington, rapper Quarter Bird and more.

Industry tastemakers, media elite and SXSW enthusiasts were the first to experience Amber Rose’s latest coup: her own 3D character, which creates a whole new social and interactive experience through real-time community engagement. While enjoying drinks and Gourdough’s donuts, the event’s guests were also entertained by an exclusive set by DJ Duffey.

“If you’re a Rosebud, and you’re a fan of mine, then [my new character] is really cool because you’re able to say whatever you want and it comes out of my mouth,” Rose said. “It looks so realistic. I’m just excited to see what my fans are going to say and the cool videos they’re going to put out.”

Norbert Richard Meinike, Chief Marketing Officer at Zoobe, joined Amber to introduce her 3D character that users can customize with their own voice to create a personalized “MUVA” alter ego and use in their social media and daily messaging communication. Amber’s “red carpet” character unveiled at the exclusive event is just the beginning, with new animations set in different themes coming soon.

“We were pleasantly surprised by the awesome reception from the SXSW audience. We are really proud of the amazing feedback we are receiving from our new collaboration with Amber Rose. We’re excited to see all of the creative messages to come from Amber’s ‘Rosebuds,’” says Meinike. “We’re looking forward to the next character animations we have in store for ‘MUVA.’ We have several surprises on the horizon; today was just the beginning.”

Amber Rose is paving the way as a creative entrepreneur in the digital age as one of the first celebrities ever to give her fans the opportunity to use their physical appearance and personality to express themselves and communicate as their own version of “Muva” in social media and chat apps such as Whatsapp.

Follow Amber Rose on Twitter: @DaRealAmberRose & Instagram: @AmberRose
Official Zoobe Hashtag: #AmberRoseZoobe 

The free Zoobe app is available on iTunes and Google Play orhttp://www.zoobe.com/download

Follow Zoobe on Twitter and Instagram: @zoobeapp

About Zoobe
Zoobe is the leading character voice-messaging app that works for both iOS and Android. Founded by award-winning filmmaker Lenard F. Krawinkel, its global success is based on a unique, patent-protected, technology. It enables 3D animated characters to perform their user’s voice messages and then creates easy-to-share video clips. Through its expressive power Zoobe redefines how we connect with each other in our daily smartphone communication. Since its launch in 2013 more than 200 million Zoobe video messages have been created worldwide. This international reach has led to major partnerships with companies such as Sony Pictures, Capcom, ZeptoLab, WWF, AIS, Studio Canal and more. The app has an ever-increasing cast of famous characters to choose from and its technology is available as an SDK kit for implementation in other apps. In 2015 the app was featured on NBC’s Today Show and the New York Times. Visit www.zoobe.com for more info

About Amber Rose
Amber Rose is a proud mother, philanthropist, entrepreneur, spokesperson and published author from Philadelphia, Pennsylvania. MUVA has affectionately become known as the face of neo-feminism.  Ms. Rose’s rise to massive popularity is now largely attributed to her controversial yet impactful perspective on womens’ issues.  At the core of the Amber Rose brand is her non-profit, the Amber Rose Foundation, dedicated to female empowerment and equality. Last year, Rose rallied her massive social media following to help produce the largest “SlutWalk” in the world. In addition to her philanthropic efforts, Rose has an extensive entrepreneurial profile, which includes acting, producing film and television, modeling, an active public speaking and touring schedule, an eyewear and clothing line and her top-selling book and #1 audiobook, “How to Be a Bad Bitch.” Visit www.muvarose.com for more info.

For more information please contact: 
Echoing Soundz – Echo Hattix: echohattix@echoingsoundz.net | (646) 286-9915
Zoobe – Moritz Micalef: micalef@zoobe.com
Zoobe Press Kit: https://db.tt/DAS9vgUH